Socioeconomic

Genting Highlands, being one of Malaysia’s tourist destinations, garners millions of visitors from all over the world annually. Genting Malaysia’s management has stated that Genting Highlands is expected to greet 30 million visitors by 2020 following its outdoor theme park opening. With such a huge number of visitors, it is with no doubt that Genting Highlands draws huge sums of revenue from its attractions.

SkyCasino, one of its most prominent attractions, is said to have a role in Malaysia’s socioeconomic development as it contributes to the country’s economy through taxes and profits. Due to the nature of casinos, not only do gamblers spend large amounts of money, but they are more likely to visit again. Besides SkyCasino, Genting Highlands’ numerous attractions, such as its hotels, theme park, and outlets attract tourists, further increasing its revenue.

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References

Loo, J. and Phua, K. (2016). Gambling participation and policies in Malaysia. Asian Journal of Gambling Issues and Public Health, 6(1).

Manjur, R. (2016). Genting Malaysia’s aggressive plan to attract 30 mln visitors by 2020. [online] Marketing Interactive. Available at: https://www.marketing-interactive.com/genting-malaysias-aggressive-plan-attract-30-mln-visitors-2020/ [Accessed 4 Feb. 2020].